“And while we ignore our own issues, we are quick to look to other countries or communities of color in the US to see how they are uniquely intolerant. Part of our American creed is to proclaim that we are more tolerant than the rest of the world, and thus, have a mandate to spread our enlightenment. The US has essentially “branded” the very concept of a free, tolerant society and manages that brand meticulously.”

On South Korean “Superficiality”: We Are Deeper Than You Want To Know | Racialicious - the intersection of race and pop culture

dam never thought of US freedom/tolerance/equality as a brand, but YES

(via cmao)

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